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Data-Driven Decisions Versus Data-Based Decisions
Philips is trying to turn opinion-based decisions into data-driven decisions so they don't lose their jobs. V1, version 1, B2B, business to business versus what's the alternative? Business to consumer V1. So like gut, you have to use, you don't have any. And if you fail with some of them, you didn't get it right, you then own them and fix them and move on.