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The Vergecast
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Navigating AI Innovations in Social Media
This chapter explores the challenges and opportunities presented by the integration of AI into platforms like Snap, discussing its impact on user experience, profitability, and competition with larger companies. The conversation highlights the balance between creative and playful applications of augmented reality and the potential risks associated with targeting younger audiences. Additionally, it contrasts Snap's agile AI strategies against Google's more complex and cautious approach, emphasizing the evolving landscape of advertising and user interaction.
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