Edu: Habit Forming Products - The Secrets Of User Retention with Nir Eyal
The Startup Podcast
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The Best Indicator of Utility Is Engagement
The best indicator of utility is engagement. If someone finds utility in your product, they'll keep using it. The most important number per cohort is the percentage of habituated users. You have to ask yourself what level of frequency for your specific product would indicate that someone is using it habitually once a day or twice a week.
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