8min chapter

The Marketing Book Podcast cover image

497 The Smart Advertising Book by Dan White

The Marketing Book Podcast

CHAPTER

Historical Connections and Soft Skills Book Discussion

The chapter features a playful conversation between the host and guest, sharing familial anecdotes and reflecting on their shared history. They also delve into the importance of soft skills, discussing the guest's book 'The Soft Skills Book' and how it complements technical skills for success in business. The chapter concludes with a nostalgic discussion about the impact of an advertising book on one of the speaker's careers.

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