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Is Larry David Worth the Money?
Tom Nash: FTX in a short amount of time was able to spend money to become an aspirational brand, which made them trusted. If someone signs a 19 year, $135 million sponsorship, like my impression is that company is not going away for at least 19 years. They must be somewhat reputable and trusted. It's hard to vet. We've said no to high six figure deals that we did not believe in or that we couldn't vouch for ourselves.