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What Makes a Great Fly?
One set of companies changes the recipe about 80 % over, say, 30 years. Which group is the more successful company, the 20% change? We thought that what you would find is that the com s that are the most successful are going to change the most into changing world. That's not what we found. They don't have it as change or not changed. T change. World's changing. We have to change fast, and we have to pivot. And we have tono very deliberate thing. We understand a recipe. And then the question always is, what's what's in the right 20 % to change?