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6min chapter
What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of
Founder's Journal
Should I Rake Money for a Business?
Jesse: What kind of businesses do you guys think should raise money versus shouldn't raise money? Alex: My answer is if you have an exceptional reason that you need to buy time and the payment for that time aligns with the incentives of the person that is putting capital into your business. Jesse: I'll give a quick, my quick kind of framework when people ask me the question,. There's a question personally, which is the most important one, I think. And then there's a question about the business.
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