031 | Building brands bottom-up balancing Nordic minimalism with Italian flair | with Joonas Mäkilä, Co-founder of Mother's Milk Beverages (Helsinki, FI & Prague, CZ)
MAFFEO DRINKS
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Navigating Beverage Brand Expansion
This chapter explores strategies for launching and expanding a beverage brand in competitive markets like Finland and the Czech Republic. It emphasizes the importance of establishing local credibility, selecting the right distribution partners, and adapting to consumer trends for successful market entry. Additionally, it discusses financial management and the challenges of logistics and relationships within the industry.
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