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How to Balance Selling Your Dream and Selling the Dream
John Sutter: How do you balance the idea of selling something to your audience and actually helping people? He says there are some people who have sold the dream so hard that it's just kind of like, I want to take a bath afterwards. Sutter: So what people need to do is listen to entrepreneurs on fire with Pat Flynn and Matt Gartland’s because they explain in such great terms how this can be done.