12min chapter

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Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)

Mobile Dev Memo Podcast

CHAPTER

Navigating the Advertising Landscape Post-Pandemic

This chapter explores the contrasting advertising landscapes between Shopify and traditional SaaS models, emphasizing the new revenue opportunities in fragmented marketplaces. It highlights the resilience of AdTech compared to SaaS and discusses the transformative role of AI in company formation and scaling, suggesting that businesses should adapt to the evolving technological landscape. The chapter also reflects on historical parallels with previous technological advancements and the need for businesses to acknowledge and navigate the ongoing revolution in media and marketing.

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