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#698: Dr. Mark Plotkin on Coffee, The World’s Favorite Stimulant — Chemistry, History, and More

The Tim Ferriss Show

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Intro

This chapter explores the development of a new coffee brand, highlighting its unique qualities and the dedication behind its creation. Personal anecdotes intertwine with a special partnership with an ethnobotanist, shedding light on conservation and ethnobotanical insights related to the coffee industry.

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