There is not an incentive in the formal monetary systemic sense for a lot of people. But that does not mean that there's not both intrinsic and extrinsic reasons if you pay attention. So, what I would say is you have to do the best job of anticipating externalities you can while recognizing there will be ones you didn't anticipate. And did we expect when smartphones came out that they would have the effect on dinner tables or human attention in relationships or porn addiction? We didn't expect those things.

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