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The Surprising Reason Great Salespeople Fail At Hiring

Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

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Mastering the Buyer-Seller Dynamics

This chapter highlights the critical role of understanding one's position as a buyer in sales processes, particularly for entrepreneurs. It covers the significance of identifying client needs, making informed decisions, and employing strategic questioning during interactions to foster valuable connections. Furthermore, it underscores the importance of recognizing when a relationship may not yield benefits, thereby preserving time and emotional energy.

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