How to Launch a Cosmetics Brand

Glee-man was originally launched under a different brand name called Seed & Sour in Australia. I think just the marketing wasn't on point, like I didn't put the right videos in place. And then I decided to push it over to the USA and test out the United States market. So I sent the product over to an influencer in the US, and I had them make a five-day gleaming video. They would use the mask on day one, day two, day three, day four, day five,. The other ads that we made in Australia were like, you know, standard image ads.

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