Emphasizing Personality Matching, Authority, and Relevance in Sales Strategies

Sometimes it really does come down to the tiniest details that decide whether a prospect will trust you and buy, or become wary of you and run away.

Continuing right where he left off last week, Dan Kennedy explains the two main approaches used in selling and which one has a greater advantage over the other. Dan also talks about some of the crucial "tipping points" that determine whether or not a consumer will buy. Be sure to listen to all of part one before starting part two!

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