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The Scandal of the Middle Finger Ad / Doug Wilson & Friends

All of Christ, for All of Life

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Provocative Recruitment Strategies

This chapter explores a controversial advertisement from a college aimed at attracting a specific type of male student, igniting broader dialogues and self-selection among potential recruits. It emphasizes the hunt for adventurous individuals who embody the institution's values and discusses the role of controversy in amplifying outreach efforts through social media.

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