How this CMO Scaled from $30M to $2B (#110)
The Shopify Growth Show
00:00
Demand Creation Versus Demand Generation
The easier way to think about it, I think is why buy at all, and then why buy mine, right? So someone who's already shopping. That's demand creation because sometimes there's cybersecurity professionals out there that have no idea that they need something like Veronas. And so what are the things you're doing to try and pull that off? It's something that we're trying to do this year.
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