Brand Building Is Not the First Step to Starting a Business

On the show today is Alex Hillman. Alex is a partner of Stacking The Bricks (which produces the popular 30x500 course), founder of the OG co-working space IndyHall, and the author of The Tiny MBA.

I wanted to bring him on because Alex doesn't consider himself a marketer, but he's a fantastic marketer. He and Amy Hoy are always top of mind for me when I think of marketing digital products like courses and books.

You'll hear about the similarities between teaching and marketing, "flintstoning" marketing and avoiding the temptation to automate, scale, and delegate everything, how he's marketing his new book, The Tiny MBA, and how to build an audience in way that's truly helpful and not spammy or self-promotional.

More on Alex:

• @alexhillman on Twitter
• Use the code SWIPEFILES to get 20% off The Tiny MBA

Here's the Twitch streamer Alex referenced: Harris Heller launches Streambeats

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🙌 Thank Alex for coming on the show with a quick tweet

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