4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi
Conversion Tracking Playbook
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What's Your Decision Process When an Experiment Is Not Statistically Significant?
What's your decision process when an experiment is not statistically significant? And let's say there's not a huge difference between the control and prime in the primary variation or other variants. Do you typically just, yeah, what is your, do you have a default process for that? So we like to dive into the data further. If there's more that we can understand as in segmenting, like segmenting device or traffic origination.
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