Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Hacking the Human Mind - Book Preview: Häagen-Dazs

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Intro

This chapter explores insights from the upcoming book 'Hacking the Human Mind' and its examination of how brands like Häagen-Dazs leverage behavioral science for effective branding. It highlights the impact of language and renaming strategies on consumer perception and behavior.

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