54. How You Can Use Artificial Intelligence in Market Research
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AI-Generated Ideas Outperform Internal Brainstormed Ones
They discuss the effectiveness of an idea generation tool powered by artificial intelligence (AI) in producing a good assortment of ideas. They have tested the AI-driven ideas against clients' ideas and found that some of the AI ideas outperformed them. They also discuss the possibility of incorporating AI-generated ideas into testing with real respondents and the potential value it could add.
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