Choosing the Right Talent

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When you're choosing artists, it's like falling in love. I want to hear all their music. There are certain artists when they make music. I am less focused on this sounds like a hit song. I don't care so much about that. I'm more interested in how I perceive the artist and whether I'm interested in their body of work or not. It's why do you love something? Why do you love the things you love? And you feel it. And you know, you want to hear more. You lean forward. You want to hearing more.

Rick Rubin has been behind some of the most iconic and successful albums in music history, and his unique approach to production and artist development has made him one of the most respected figures in the industry.

He joined Tyler to discuss how to listen (to music and people), which artistic movement has influenced him most, what Sherlock Holmes taught him about creativity, how streaming is affecting music, whether AI will write good songs, what he likes about satellite radio, why pro wrestling is the most accurate representation of life, why growing up in Long Island was a “miracle,” his ‘do no harm’ approach to working with artist, what makes for a great live album, why Jimi Hendrix owed his success to embracing technology, what made Brian Eno and Brian Wilson great producers, what albums he's currently producing, and more.

Read a full transcript enhanced with helpful links.

Recorded January 13th, 2023

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