6min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Calendly CPO Annie Pearl on Why All PLG Companies Eventually Need to Embrace Enterprise, Why it is Easier to Scale into Enterprise than Visa Versa and the Calendly PLG Playbook; What Works and What Does Not?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Product Strategy and Decisions - Penultimate One

I try very hard to focus on our customers and our users. You should be looking at the users and the sort of mix of your users and saying, do we still have it right? Is this still the right strategy? So I think it's check it often. Hopefully you're not changing it every quarter. And hopefully it's something that can endure, call it two to three years. It always takes much longer for the sort of payoff of that investment to really start to materially lift and impact the business. The lesson for me was more around bringing new products to market within an organization where you already have a very successful core product.

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