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MDM Podcast Episode 28 - SKAdNetwork 4.0 is live. What does that mean for mobile advertising? (with Alex Bauer)

Mobile Dev Memo Podcast

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SK Ad Network

Some people were seeing post-backs signed with 4.0 and then say, OK, well, it must be live. That's probably how some people detected it. I found out because I have a notifier for the new WebKit releases. And this one popped up and said, now supports Web2App SK ad network. So I went digging. You've got a sophisticated setup there. It is the best distributed alerting system you can have pretty much. The previous configuration of SK ad network sort of 3.0 and earlier had basically two timers. But that once that 24 hour timer finally expires, there's a secondary 24 hour random timer that would then expire.

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