The Pro Church Tools Show with Brady Shearer cover image

How We Organize Everything, Sermon Series Titles, & Vertical Video Lengths

The Pro Church Tools Show with Brady Shearer

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How to Make Videos Shorter for Churches

My goal on vertical video is to get it under 60 seconds, which I'm usually at 58 to 59 seconds on sermon clips. A shorter vertical video will outperform a longer one almost every time. Shorter does not mean easier. If all you do is reach deep with your existing audience, you're never going to grow. And so this is really a balance. It's like, okay, we want to have substantive thoughts from our message, but we also want to reach as many people as possible.

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