Most experiments fail by just the nature of being an experiment, and they have very little downside. Even if an experiment doesn't work, you could ask yourself, why didn't it work? I should get better at that. So there's always information get even when your experiment does not work out. But then the upside is enormous. I mean, richard branson made billions. We don't know how many experiments he failed out, but we know from that one experiment, which took him a day or two to make those phone calls, he made billions of dollars. Of course, there was a lot more work than that, but it started off asa experiment.

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