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Social Media Advertising in a Post iOS 14.5 World: Proxima
Startup Savant
How to Use Lookalikes to Improve Your Ads
We leverage something called lookalikes. Lookalikes means that if I show you Alex, you're going to show my ad to other people that look like Alex, but not Alex himself because you already know who Alex is. That allows us to really expand our proprietary database of 60 million personas of US base into a much larger ecosystem of people. And well, in 60 million, that's, that's huge. That's what the population of the US is almost almost one fifth of the US, it's almost 20% of the US population.
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