Trend Forecasting and the Business of the Future
Peoples & Things
Are They Predicting the Future?
Malcolm Gladwell kind of created cool hunting and he created it by virtue of publicizing it in a way and crystallizing. He sort of crystallized what was a real dynamic and amplified it, which is what Malcolm Gladwell is good at doing. Now does everybody who says they can predict the future do it well? Absolutely not. Does everybody use robust methods? No way. And I find sometimes people muddle those things, right? You might be really good at sneakers and really bad at, you know, family composition,. Demographics, right? Right?"
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