"I think of you're going into your marketing with all of it needing to work and lik really directly relate to sales, i think you might be looking at it the wrong way. Cause i, even as a consumer, if i'm looking at a video and i don't immediately go and buy that product, and then they can no no longer attribute me seeing that original video," he says. "i would say hat that reason that i bought that product is because i saw the tiktok."