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BT Sport; Nicholas Coleridge; Digital switchover

The Media Show

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Strategic Growth Through Sports Channels

The chapter delves into a company's strategy in the media and telecom sector, emphasizing revenue growth, customer base for sports subscriptions, pricing strategies for sports content, and the balance between broadband and television services. It also explores the impact of pricing on sports access, broadband pricing strategies, financial stability despite investments, and potential bids for future sports rights such as the Premier League.

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