11min chapter

The Brave Technologist cover image

The Principal-Agent Problem: Can Big Tech Ever Truly Put Users First?

The Brave Technologist

CHAPTER

Exploring the Principal-Agent Problem in the Tech Industry and the Importance of a User-First Approach

Exploring how big tech companies prioritize commercial interests over user privacy, the chapter discusses the evolution of online data collection and programmatic advertising, emphasizing the importance of prioritizing user interests in software development to address data privacy concerns.

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