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Donna Lichaw: The leader’s journey

Design Better

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How to Turn Your Customer Into a Hero

In the product world, for years I heard it sometimes, your product is the hero and my thing was always, no, it's not. Nobody cares about your products, they care about themselves. And so your product is a tool that enables them to feel like a hero. When you get that right, you not only hear it from your customers, you could do it during discovery ahead of time or as you're coming up with flows and features. You see it everywhere, you have to just always be listening to your customers and you'll see it and hear it.

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