3min chapter

The CX Cast cover image

294: CX Leader Priorities: Embed Customer Insights Into The Business

The CX Cast

CHAPTER

What's Getting You Most Excited About Research in 2023?

John Forster: I'm fascinated by the actual organizational change aspect of it. How do you make sure that somebody, whether they're in procurements or in finance ... gets what we're talking about? He says Nissan spent first year of their transformation just landing that language within the organization. That's some of the research we're going to be focusing on going forward. "CXcast" is a weekly podcast hosted by John Forster and featuring other CX experts from around the world.

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