CASS SUNSTEIN: the nudge towards a better future
Lives Well Lived
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The Power of Nudges in Decision-Making
This chapter explores the concept of 'nudges' as a strategy in behavioral economics that can shape decisions in health, finance, and beyond while preserving individual choice. It examines different types of nudges, ethical considerations, and the balance between freedom and paternalism in promoting beneficial outcomes, alongside highlighting the evolution of the 'Nudge' book. The discussion also touches on the concept of 'sludge' and the complexities of administering nudges without compromising personal autonomy.
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