The Rejection of Creativity

Some of your favorite rappers, like Jay Cole and Kanye West, have been criticized for not creating new music. You say that they exploit the same formula over and over again. What is going on there from your perspective? I feel like we are creators. So if you cease to create, you're not really, if you already have like a tried and true recipe, copywriting formula, so on and so forth, you’re not really creating," he says.

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