What Happens to Aunt Jemima Trade Mark?

Trade mar rets in the united states are based on use in commerce. There's a doctrine called residual good will that says like, listen, this mark is famous in this country. And so if you come along and start using it for something that's related but different, you're going to be free riding on that good will,. So i think we've seen brands do a couple dfferent things. Like thea cleveland indians, they said they wern't going to use chief wahu any more. The washington football team named because when i was covering ip, there was a lawsuit over the trade mark Because nati, some native american group, saidyou can