How Can We Innovate as a Marketer?

Most companies have a very methodical approach to the way they roll out product features. However, when it comes to their go-to-market strategy, they don't have any structure in place to generate revenue. Everything is expected to work immediately, otherwise, it gets terminated. In this private event that Chris did for  ABMLA, he talks about the new revenue R&D playbook and how to create a scientific process of advancing revenue-generating programs from concept to fully integrated programs in a consistent, scalable way.