S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop
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Footlocker's 6% Return on Investment
Footlocker. just acquired WSS, a U.S. based off mall athletic footwear and apparel retailer focused on the Hispanic consumer. Footwear represented 80% of sales in apparel and accessories represented 20%. In 2022, it did $600 million in revenue. They paid 372 million for WSS. That's a lot of money for 600 million and net income off of eight and a half billion. The dividend is so high like that, people are like, this is going to come down because you don't have enough cash to keep paying this.
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