S2 E3 | Unraveling the Concept of Impulse Purchases
The Circuit Breaker
Is There Such a Thing as an Impulse Buy?
Bob Greene: People often use a word they often use, which is impulse buy. He says if you actually take a step back and investigate the situation there's no such thing as an impulse buy. We make decisions so fast that we can't tell somebody else why we did something, he says. Greene: When you talk to people about a pack of gum, we've done a lot of that. And you can actually slow them down. There's really real reasons why they buy.
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