Ad Testing - What Are the Major Trends for Next Year?

Lena: Ad testing is not just about tv pre-testing anymore right it hasn't been for several years but i think that is something that is accelerating more and more. Lena: With the technology that we have at kanta with our marketplace platform etc you know it means that ad testing is so much more accessible than it ever has been before. Lena: In order to keep up with those trends that robin's talked about and all those new ways that brands have to communicate with people  we've got toKeep up with that to help them measure all those different ways they're communicating with people. lena: It's clearly exciting times for both ad testing and very market performance