Introduction

Are you good at prospecting?

Every business must do it, and every successful business is good at it.

But the approach and strategy to holistic prospecting have changed drastically.

To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.

And you must understand the difference between intent and actual action. Don't confuse or mistake the two.

Many don't do the deep work beyond establishing an audience profile, developing a pitch, and driving a marketing message.

But have you identified how you want to win business and have clients, customers, and community who allow you to have the business and ultimately the life you want from it? Let's go deeper and explore how to create the criteria for optimal prospecting to attain and retain business that will make your life happy!

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