Do You Need to Redirect All Your Marketing Into TikTok?

So far, very few businesses have made a success of TikTok and there is not really too much of a repeatable playbook on how brands should be using it. What people really want to do is run an advert or they want to run an influencer led campaign. But that's not the sort of stuff that goes viral because TikTok is so much about rewarding entertainment. And there's a very specific thing that does well on TikTok. So I'm not saying what you need to do is redirect all of your marketing into TikTok. You need to go where your audience is. Now, I've got one more myth for you: TikTok is for kids absolute myth, total garbage