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2,153% Growth. $2,000,000,000 Valuation. 5 Years Ft. JCron (Jonathan Cronstedt)

Content Is Profit

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Rethinking Growth Strategies

This chapter explores a team's shift from reliance on paid advertising to embracing organic growth strategies, observing that their business thrived even after turning off ads. It highlights the importance of understanding natural virality and network effects in product engagement, while advocating for a consistent approach to content creation. The discussion emphasizes confronting core issues in product quality and customer experience, rather than seeking quick marketing fixes, to ensure long-term success.

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