The Rise and Fall of WeWork

This chapter investigates WeWork's journey, focusing on co-founder Adam Neumann and the company's controversial financial strategies against a backdrop of high IPO valuations. The discussion highlights the dual identity of WeWork as both a tech startup and a real estate business, revealing the complexities of its marketing and leadership decisions. Through an analysis of its investor relationships and corporate culture, the chapter unpacks the narrative of one of the decade's most significant startups, reflecting on the lessons learned from its rapid ascent and subsequent challenges.