Deconstructor of Fun cover image

TWIG #328 The Hidden Cost of Celebrity Ads and the How Hollywood Doesn’t Get Games

Deconstructor of Fun

00:00

Celebrity Powerhouses Unite for Royal Kingdom Ad Campaign

This chapter explores a star-studded advertising campaign for the game Royal Kingdom, launched five months after its initial release. Highlighting the participation of ten celebrities, including LeBron James and Jimmy Fallon, the campaign strategically emphasizes the game's offline play features.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app