4min chapter

BUILD with Blake Bartlett cover image

Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era

BUILD with Blake Bartlett

CHAPTER

How to Accelerate Organic, Sustainable Growth

Vire loops become extremely important as sustainable acquisition taxics for the business in order to drive accelerating growth. Monke has a content viro loop, because i create content in formas of a survey and i send it out to people. Maobites also has a viro loop. It's a reward of mouth wire loop. So if you can make your customers drive your acquisition, that's the best way of not having to have huge marketing budgets in order to maintain acquisition growths. The beauty and growth is that you'll have to over index on learning pos to wince. Wins will come from learning. But if you just overe obsimized on winning, you actually prevent some

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