SaaStr 211: The Ultimate Guide To SaaS Pricing From Investors @ Benchmark, Matrix, Upfront Ventures & Operators @ Figma, Snyk and Kustomer
The Official SaaStr Podcast: SaaS | Founders | Investors
The Importance of Professional Services in Salesforce
Salesforce's strategy as far as I can tell was keep your price high end discount and that helps customers through a negotiation process feel like they're getting these are my words a pound of flesh. Once you lock in a price customers hate paying more than that because they perceive that as the value if you charge $59 a user a month try ever raising that to $79 a users a month and you'll see you know mass protests in your community. The beautiful thing about pricing high let's say $150 auser a month and then offering discounts is over time it's easier to reduce the amount of discount that you apply to a sale. Everyone buying still feels like they got great value.
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