Season 6, Ep. 3- Jeremy Utley: Achieving Creative Breakthroughs with Ideaflow
Better Innovation
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Innovation - The Secret Lives of Customers
Just down the street from us in Kendall Square in Cambridge yes I've heard that a few times thank you just down the street. Professor Roberts she's an art teacher there and she gives an assignment to students if they're going to write about a piece. They can't begin writing until they've observed the piece for at least three hours. And so giving yourself time and space to explore it's not it doesn't yield to efficient process. But when your goal is to generate a novel breakthrough you shouldn't be optimizing for efficiency anyway.
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