How to Improve the Pay Wall in Widgit Smith

i started doing this for trying to work on improvements to the pay wall in widgit smith. I want to make it more, sort of actually have a higher conversion rate and increase the number of people who are starting subscriptions. And i instrument my ap so that i can tell essentially, how many times did you show a? And then what was the relative conversion rate of a versus b? You o miap, i run it, and what i start to get back is,  that as they’re reporting back their data, i'm getting the number of times the pay wall was shown and the number oftimes some one becamea subscription for each of these two groups.