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27min chapter
420: Growing Your Target Audience + Making Sure the Right People See What You’re Selling [The Sales Engine Series]
the bossbabe podcast
Navigating Social Media: Strategies for Engagement and Conversion
This chapter explores the complexities of audience engagement on social media, emphasizing the importance of authenticity and consistency in content creation. It discusses the challenges entrepreneurs face in converting social media followers into sales while maintaining a clear messaging strategy. Key insights include the necessity of understanding the audience, trial and error in content effectiveness, and developing structured approaches to build trust and drive conversions.
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